Writing · Free lesson
Marketing English: approve which version?
Your campaign has two banner versions and several possible placements. “Can you approve this?” can leave the reviewer unsure which one you mean.
Professor Scott MendozaThe short answer
Write “Please approve version B of the banner for the homepage only.” The asset is the banner, the version is B, and the placement is the homepage. This asks for approval; it does not claim approval has already been given.
Make the approval object specific.
Use approve plus the item, then add the version and intended use. “For the homepage only” limits this request to that placement. If the reviewer approves version A, do not rewrite the message as approval of version B. Likewise, approval of a homepage banner does not by itself describe permission to use it in email. Keep the request separate from the reply.
Compare the examples
Please approve version B of the banner for the homepage only.
Version B is approved for the homepage only.
Approval for the email version is still pending.
A short request can be polite and specific: “Could you approve version B for the homepage?” is also natural.
Build the meaning step by step
Asset
the banner
Version
version B
Placement
for the homepage only
Try it now
Keep the approval scope
Read all answers and explanations
The reply approves version A. What can you accurately report?
Version A is approved.Keep the named version; do not substitute another.
“Approved for the homepage only.” Which use is explicitly covered?
The homepage placement.Only restricts the stated placement.
“Please approve version B.” What has happened?
Approval has been requested.The imperative requests an action; it does not report its completion.
Put it into practice
Make the request unambiguous
You need approval of banner version B for the homepage only. Approval has not been given. Choose the accurate request.
Please approve this for all channels.
See a model answer
Please approve version B of the banner for the homepage only.
Specific wording makes the requested decision clear without claiming it has been made.
A little more clarity
Common questions
A few useful details before you move on.
Is the latest version specific enough?
It can become ambiguous as files change. A stable version label or a clearly identified attached file is easier to match to the reply.
Please review the attached banner labeled Version B.
Can I make the request softer?
Yes. Could you keeps it polite while still naming the exact decision.
Could you approve version B of the banner for the homepage only?
Take it into your day
Name the asset, version and placement; do not turn a request into an approval.
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