Writing · Free lesson

Data English: say who a survey percentage describes

A product manager wants a summary of a feedback survey. Eighty people answered the channel-preference question, and 48 chose email. You know their answers; you do not know every customer’s preference.

Professor Scott Mendoza
Learn one thing. Put it into practice.See examplesTry 3 questions Common questions

The short answer

Write “Of the 80 respondents, 48 preferred email updates.” You can add “That is 60% of respondents.” This describes the people who answered, not automatically every customer.

A percentage needs a clearly named group.

Respondents are the people who answered. Of the 80 respondents names the whole group used for this count; 48 is the part. Here 48 divided by 80 is 60%. Keep of respondents attached to the percentage. Changing it to of all customers widens the claim beyond these supplied facts. This exercise uses raw counts, not a weighted population estimate.

Compare the examples

Count with a group

Of the 80 respondents, 48 preferred email updates.

Percentage with a group

That is 60% of respondents.

Keep the scope visible

Among the people who answered this question, email was the most common choice.

Notice the difference

These survey figures are invented. All 80 people in this example answered the same preference question; the lesson makes no claim that they represent the whole customer base. Each person chose one option.

Build the meaning step by step

01

Name the full group

Of the 80 respondents

02

Give the selected part

48 preferred email updates.

03

Keep the group with the percentage

That is 60% of respondents.

Try it now

Check the group behind the number

3 questions

Question 1 of 3

Who are the respondents in this example?
Read all answers and explanations
  1. Who are the respondents in this example?

    The 80 people who answered the preference question.

    All 80 answerers are respondents, including people who chose another option.

  2. 48 of 80 respondents chose email. Which percentage keeps the right group?

    60% of respondents.

    48 ÷ 80 = 60%, and the supplied group is respondents.

  3. Can these facts alone establish the preference of the entire customer base?

    No; the supplied facts describe respondents only.

    No representative sampling or population inference is established here.

Put it into practice

Keep the survey claim accurate

Report 48 email choices among 80 people who answered the question. Preserve the group and show the percentage correctly.

Original draft

60% of all our customers prefer email.

Which edit meets the goal?
See a model answer

Of the 80 respondents, 48 preferred email updates. That is 60% of respondents.

A narrow accurate claim is more useful than a larger unsupported one.

A little more clarity

Common questions

A few useful details before you move on.

Can I use among instead of of?

Yes, with a natural sentence: “Among the 80 respondents, 48 preferred email.” Both identify the relevant group here. Keep the total and result unchanged.

For example

Among the 80 respondents, 48 preferred email.

Can I call these respondents all customers?

Only if the evidence actually supports that description. A group of respondents is not automatically the entire customer population. Keep the group label as specific as the data allows.

For example

Of the 80 respondents, 48 preferred email.

Take it into your day

Keep the number, the total and the respondent group together.

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